Video
What You'll Learn
In Lesson 1 you got the seven tools. This lesson is where you learn to use them — in order, on a real ticker, in about five minutes.
This is the workflow that turns research from overwhelming into routine. After you walk it three or four times, it becomes muscle memory. A candidate ETF crosses your desk, you run the seven steps, and you know — without guessing, without hoping — whether it belongs in your Blueprint.
Building on What You Already Learned
This lesson assumes you've completed:
- Where to Look — Your Research Stack — Reference Lesson 1
- Foundation Holdings — Step 3, Lesson 2
- Accelerator Holdings — Step 3, Lesson 3
- The Four Criteria for Evaluating Any ETF — Step 3, Lesson 5
If any feel rusty, click back through. The workflow makes more sense when the criteria are fresh.
The Workflow at a Glance
| Step | Tool | What you're checking | Conditional? |
|---|---|---|---|
| 1 | PortfoliosLab Screener | Discovering candidates | Skip if you already have a ticker |
| 2 | ETF.com | Price chart, basics | Always |
| 3 | StockAnalysis.com | Monthly distributions, consistency | Always |
| 4 | TotalRealReturns.com | Real total return | Only for high-ROC holdings (CLM, CRF, similar) |
| 5 | PortfolioVisualizer.com | S&P correlation — Foundation or Accelerator? | Always |
| 6 | CEFConnect.com | Discount or premium to NAV | Only for closed-end funds |
| 7 | M1 Finance | Margin Requirement | Always — the final, non-negotiable check |
Order Matters
Cheapest checks come first. Conditional checks come in the middle. M1 — the only check that lives inside your actual brokerage — always comes last, right before you would buy.
Walking Through a Real Ticker: JEPQ
Let's run the workflow on JEPQ — the JPMorgan Nasdaq Equity Premium Income ETF. It's one of the most popular Accelerator candidates, and it gives us a clean, full walkthrough of every step.
Step 1 — PortfoliosLab Screener (Discovery)
If you already have JEPQ in mind, you can skip this step. For the sake of the walkthrough, here's how a candidate like JEPQ would surface in the first place.
Open PortfoliosLab ETF Screener. Add filters that match what you're hunting for:
- Looking for an Accelerator candidate? Filter category by Covered Call or Income, set a minimum dividend yield around 10%, and sort by Sharpe ratio.
- Looking for a Foundation candidate? Filter category by Senior Loans, Multi-Sector Bond, Preferred Securities, or CLOs, set a max drawdown ceiling, and sort by yield.
The screener narrows thousands of ETFs down to a short list. JEPQ shows up. Click into it. Now you have a candidate. Move to Step 2.
Surfaces as a candidate when filtering covered-call income ETFs.
Step 2 — ETF.com (The 10-Second Filter)
Type JEPQ into ETF.com. Pull up the profile page.
What you check: the price chart shape.
JEPQ's chart shows mild drift, mostly tracking the Nasdaq with a softer ride — exactly what you'd expect from an index covered call strategy. Not falling off a cliff. Not surging. Behaving like a real, functioning fund.
While you're on the page, note the basics:
| Metric | JEPQ |
|---|---|
| Distribution Yield | ~10–11% |
| Expense Ratio | 0.35% |
| AUM | Multi-billion |
| Inception | May 2022 |
✅ Healthy chart, reasonable expenses, real track record.
Failure Example
If the chart had looked like a slow-motion crash with no broad market explanation, stop right here. Five seconds saved you thirty minutes.
Step 3 — StockAnalysis.com (The Dividend Deep Dive)
Type JEPQ into StockAnalysis.com. Click the Dividends tab.
Check #1 — Is it actually monthly?
Pull up the table. You should see twelve payments per year, every year, going back to inception. JEPQ pays monthly. ✅
Stop Here if Quarterly
If you ever see quarterly payments here, that's where the candidate dies. Quarterly payers don't work in The Blueprint.
Check #2 — Are the amounts consistent or growing?
With a covered call ETF, expect some month-to-month variation — options income fluctuates with market conditions. What you don't want is a clear multi-year downtrend.
JEPQ's distributions vary month to month, but the trend is stable. ✅
✅ Monthly. ✅ Consistent.
Step 4 — TotalRealReturns.com (Conditional)
Skip unless you're researching a holding that pays significant return of capital — funds like CLM, CRF, and similar CEFs.
JEPQ doesn't have an ROC concern. Skip it.
If You Were Researching CLM Instead
You'd type CLM into TotalRealReturns.com, set a 10- or 20-year time period, and see what your money would actually have done with all distributions reinvested. Some high-yielding CEFs pass this test. Others don't.
Step 5 — PortfolioVisualizer.com (The Correlation Check)
Open PortfolioVisualizer.com → Asset Correlations tool. Enter JEPQ and SPY. Set time period to 3 years. Click Analyze.
JEPQ vs SPY ≈ 0.85 — that's high correlation. JEPQ moves a lot like the broader market.
What that tells us: JEPQ does not belong in your Foundation pie. Foundation needs correlation under 0.5. But JEPQ is a perfect Accelerator candidate — higher correlation, higher yield, higher income velocity. That's exactly what Accelerator is supposed to be.
✅ Eligible for Accelerator, not Foundation.
Step 5 Places the Candidate
Step 5 doesn't just pass or fail — it tells you which pie the candidate belongs in.
Step 6 — CEFConnect.com (Conditional)
Skip unless your candidate is a closed-end fund. JEPQ is a regular ETF, not a CEF. Skip it.
If You Were Researching PDI Instead
You'd type PDI into CEFConnect.com and look at the discount-to-NAV. A 5% discount means you're buying a dollar of assets for 95 cents — a bonus on top of the yield.
Step 7 — M1 Finance (The Margin Requirement Check)
Non-negotiable. The last stop before you ever buy.
Inside your M1 Finance account, open the research tab. Search for JEPQ. Pull up the security detail page. Find the Margin Requirement field.
JEPQ's Margin Requirement on M1 = 25%. Ideal. M1 is treating it as a stable, reliable holding, giving you maximum borrowing capacity against it. ✅
✅ 25% MR. Ideal.
Failure Example
If MR had been 75%+, this is where the candidate dies — no matter how good the previous six steps looked.
Final Answer for JEPQ
| Step | Result |
|---|---|
| 1. PortfoliosLab | ✅ Surfaced as candidate |
| 2. ETF.com | ✅ Healthy chart, real track record |
| 3. StockAnalysis | ✅ Monthly, consistent |
| 4. TotalRealReturns | ⏭ Skipped — not high-ROC |
| 5. PortfolioVisualizer | ✅ Accelerator pie (correlation ~0.85) |
| 6. CEFConnect | ⏭ Skipped — not a CEF |
| 7. M1 Finance | ✅ 25% MR — ideal |
Decision
Eligible for Accelerator pie. Confident green light.
What Failure Looks Like — A Quick Counter-Example
Imagine you were researching TSLY — the Tesla single-stock covered call ETF — instead.
Step 2 — ETF.com: Price chart shows a multi-year decline of roughly 79%. That's not drift. That's destruction.
You stop right here. You don't run Steps 3 through 7. The candidate is dead in ten seconds.
That's the power of the workflow. Cheap, fast checks early. Refined decisions for survivors. You don't waste an hour on a fund that should have been eliminated in seconds.
Practical Notes for Running This in Real Life
- Bookmark the seven sites in a folder called Blueprint Research. One click away, every time.
- Always run Steps 2 through 7 in order. The sequence is deliberate. Cheap checks first. Conditional checks middle. M1 last.
- Write it down — at first. Keep a simple notes file with each candidate ticker and a ✅ or ❌ at each step. After 5–10 candidates, the workflow lives in your head and the notes go away.
- Never skip M1. This is the most common mistake new Blueprint stewards make. They get excited about a ticker, run every public-data check, and forget the one check that lives inside their actual brokerage. Then they buy, and three weeks later wonder why their margin capacity isn't where they expected. Always finish on M1.
What Does NOT Belong in This Workflow
- Skipping steps because the yield looks great. The yield is the reason you're checking. It doesn't replace the checks.
- Running the steps out of order. M1 first, ETF.com last — that gets you tempted to buy something that fails an earlier check.
- Stopping after a green light on Step 5. Steps 6 and 7 still matter. CEF candidates get a CEFConnect check. Every candidate gets an M1 check.
- Treating "eligible" as "must buy." Eligible means it can go in your pie. Whether it should depends on what you already own and what you're trying to balance. Eligibility is the floor, not the ceiling.
What's Next
Lesson 3: What to Avoid — The Do Not Buy List covers the categories of ETFs that fail this workflow over and over, the named tickers that show up repeatedly (with the actual NAV decline numbers — TSLY, NVDY, PLTY, YBIT, ULTY), and the most misunderstood concept in dividend ETF investing: NAV erosion. Not all NAV drift is bad — some of it is the cost of high income, some of it is genuine destruction. If you don't know the difference, it can quietly cost you a lot of money. We're going to fix that.
"The simple believes everything, but the prudent gives thought to his steps." — Proverbs 14:15 · The faithful steward checks before he buys.
Key Takeaway
Seven steps. Five minutes. Same order every time. Cheap checks first — fail fast on the obvious. Conditional steps in the middle. M1 last, always. Walk this sequence on three or four candidates and it becomes automatic. The workflow is the edge.